Business Communication
Connecting at Work
Price: 950.00 INR
ISBN:
9780199463152
Publication date:
28/09/2016
Paperback
640 pages
241.0x184.0mm
Price: 950.00 INR
ISBN:
9780199463152
Publication date:
28/09/2016
Paperback
640 pages
241.0x184.0mm
The second edition of Business Communication is specially designed to meet the requirements of postgraduate students of management. The book aims to provide an understanding of communication practices and prepare students for their future assignments in the corporate world.
Rights: World Rights
Description
The second edition of Business Communication is specially designed to meet the requirements of postgraduate students of management. The book aims to provide an understanding of communication practices and prepare students for their future assignments in the corporate world. While providing a comprehensive coverage of the subject, this edition continues to include some interesting features such as ‘communication mantras’ as well as numerous case studies and exhibits. Theory and examples from the business world have been integrated to provide rich insights into the subject. Professionals and readers who are keen to enhance their communication skills will also benefit from this book.
Table of contents
Part 1: Communication in Organizations Chapter 1. Introduction to Business Environment and Communication Chapter 2. Basics of Communication Chapter 3. Corporate Communication Chapter 4. Listening Skills Chapter 5. Verbal and Non-verbal Communication Part 2: Written Communication Chapter 6. Improving Writing Skills Chapter 7. Planning and Execution of Messages Chapter 8. Writing Different Messages Chapter 9. Writing Reports, Proposals, and Business Plans Part 3: Interpersonal Communication Chapter 10. Working and Communicating in Teams Chapter 11. Conversations and Negotiations Chapter 12. Creating and Delivering Good Presentations Chapter 13. Managing Data and Visuals Part 4: Business Etiquettes and Cross-cultural Communication Chapter 14. Business Etiquettes Chapter 15. Communicating across Cultures Part 5: Career Management and Technology Chapter 16. Career Planning and Résumés Chapter 17. Group Discussion and Interview Chapter 18. Technology in Business Communication
Features
New to the Second Edition
- New topics: Introduces topics such as impact of technology and social media on communication, social networking and job search, and bring your own device (BYOD).
- New Exhibits: Includes new exhibits such as failed negotiations at Singur and the Dabbawallas of Mumbai.
- Role Plays: Presents a detailed real-life corporate situation in each chapter with an activity based on it that will aid students tackle future business situations.
ONLINE RESOURCES
For Faculty
- PowerPoint presentations
- Instructors’ manual
- Video exercises
- Additional videos
- Multiple-choice questions
For Students
- Sample correspondences
- Crosswords
- Flashcard glossary
- Articles by communication experts
Description
The second edition of Business Communication is specially designed to meet the requirements of postgraduate students of management. The book aims to provide an understanding of communication practices and prepare students for their future assignments in the corporate world. While providing a comprehensive coverage of the subject, this edition continues to include some interesting features such as ‘communication mantras’ as well as numerous case studies and exhibits. Theory and examples from the business world have been integrated to provide rich insights into the subject. Professionals and readers who are keen to enhance their communication skills will also benefit from this book.
Read MoreTable of contents
Part 1: Communication in Organizations Chapter 1. Introduction to Business Environment and Communication Chapter 2. Basics of Communication Chapter 3. Corporate Communication Chapter 4. Listening Skills Chapter 5. Verbal and Non-verbal Communication Part 2: Written Communication Chapter 6. Improving Writing Skills Chapter 7. Planning and Execution of Messages Chapter 8. Writing Different Messages Chapter 9. Writing Reports, Proposals, and Business Plans Part 3: Interpersonal Communication Chapter 10. Working and Communicating in Teams Chapter 11. Conversations and Negotiations Chapter 12. Creating and Delivering Good Presentations Chapter 13. Managing Data and Visuals Part 4: Business Etiquettes and Cross-cultural Communication Chapter 14. Business Etiquettes Chapter 15. Communicating across Cultures Part 5: Career Management and Technology Chapter 16. Career Planning and Résumés Chapter 17. Group Discussion and Interview Chapter 18. Technology in Business Communication
Read More