E-commerce and Business Communication
ISBN:
9780199486724
Publication date:
30/12/2017
Paperback
240 pages
241.0x184.0mm
ISBN:
9780199486724
Publication date:
30/12/2017
Paperback
240 pages
241.0x184.0mm
E-commerce and Business Communication is designed to serve as an undergraduate textbook for B Com sutdents of University of Calcutta. Written in a student-friendly manner, the book provides a complete coverage to the syllabus as well as gives numerous MCQs and other objective questions for students to practice.
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Description
E-commerce and Business Communication is designed to serve as an undergraduate textbook for B Com sutdents of University of Calcutta. Written in a student-friendly manner, the book provides a complete coverage to the syllabus as well as gives numerous MCQs and other objective questions for students to practice.
The book is divided into two modules. The first module deals with 'E-commerce' and provides discussion on various e-commerce models, significance of e-commerce, and strategies for successful e-CRM business framework. Digital payments, phases of ERP implementation, and latest trends in field of e-commerce including social media have been covered in detail too. The second module on 'Business Communication' introduces effective communication along with its types and tools. It also discusses the significance of communication in conflict resolution and includes a chapter on Drafting covering important points for writing Resume, Business letters, Circulars, and more.
Table of contents
MODULE I
- Introduction to E-Commerce
- Electronic-Customer Relationship Management and Supply Chain Management
- Digital Payment
- Enterprise Resource Planning
- New Trends in E-commerce
MODULE II
- Basics of Communication
- Types of Communication
- Tools of Communication
- Drafting
Features
- Completely meets the requirements of Calcutta University B Com course on E-commerce and Business Communication
- Discusses new trends in the field of e-commerce including digital payments as also the emergence of communication technology and modern forms of communication used
- Provides 300+ chapter-end Questions that follow the university question paper pattern Includes previous years question papers
Description
E-commerce and Business Communication is designed to serve as an undergraduate textbook for B Com sutdents of University of Calcutta. Written in a student-friendly manner, the book provides a complete coverage to the syllabus as well as gives numerous MCQs and other objective questions for students to practice.
The book is divided into two modules. The first module deals with 'E-commerce' and provides discussion on various e-commerce models, significance of e-commerce, and strategies for successful e-CRM business framework. Digital payments, phases of ERP implementation, and latest trends in field of e-commerce including social media have been covered in detail too. The second module on 'Business Communication' introduces effective communication along with its types and tools. It also discusses the significance of communication in conflict resolution and includes a chapter on Drafting covering important points for writing Resume, Business letters, Circulars, and more.
Read MoreTable of contents
MODULE I
- Introduction to E-Commerce
- Electronic-Customer Relationship Management and Supply Chain Management
- Digital Payment
- Enterprise Resource Planning
- New Trends in E-commerce
MODULE II
- Basics of Communication
- Types of Communication
- Tools of Communication
- Drafting