E-commerce and Business Communication

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ISBN:

9780199486724

Publication date:

30/12/2017

Paperback

240 pages

241.0x184.0mm

We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.

ISBN:

9780199486724

Publication date:

30/12/2017

Paperback

240 pages

241.0x184.0mm

First Edition

Urmi Datta & Neha Somani

E-commerce and Business Communication is designed to serve as an undergraduate textbook for B Com sutdents of University of Calcutta. Written in a student-friendly manner, the book provides a complete coverage to the syllabus as well as gives numerous MCQs and other objective questions for students to practice.

Rights:  World Rights

First Edition

Urmi Datta & Neha Somani

Description

E-commerce and Business Communication is designed to serve as an undergraduate textbook for B Com sutdents of University of Calcutta. Written in a student-friendly manner, the book provides a complete coverage to the syllabus as well as gives numerous MCQs and other objective questions for students to practice.

The book is divided into two modules. The first module deals with 'E-commerce' and provides discussion on various e-commerce models, significance of e-commerce, and strategies for successful e-CRM business framework. Digital payments, phases of ERP implementation, and latest trends in field of e-commerce including social media have been covered in detail too. The second module on 'Business Communication' introduces effective communication along with its types and tools. It also discusses the significance of communication in conflict resolution and includes a chapter on Drafting covering important points for writing Resume, Business letters, Circulars, and more.

First Edition

Urmi Datta & Neha Somani

Table of contents

MODULE I

  1. Introduction to E-Commerce
  2. Electronic-Customer Relationship Management and Supply Chain Management
  3. Digital Payment
  4. Enterprise Resource Planning
  5. New Trends in E-commerce

MODULE II
  1. Basics of Communication
  2. Types of Communication
  3. Tools of Communication
  4. Drafting

First Edition

Urmi Datta & Neha Somani

Features

  • Completely meets the requirements of Calcutta University B Com course on E-commerce and Business Communication
  • Discusses new trends in the field of e-commerce including digital payments as also the emergence of communication technology and modern forms of communication used
  • Provides 300+ chapter-end Questions that follow the university question paper pattern
  • Includes previous years question papers

Description

E-commerce and Business Communication is designed to serve as an undergraduate textbook for B Com sutdents of University of Calcutta. Written in a student-friendly manner, the book provides a complete coverage to the syllabus as well as gives numerous MCQs and other objective questions for students to practice.

The book is divided into two modules. The first module deals with 'E-commerce' and provides discussion on various e-commerce models, significance of e-commerce, and strategies for successful e-CRM business framework. Digital payments, phases of ERP implementation, and latest trends in field of e-commerce including social media have been covered in detail too. The second module on 'Business Communication' introduces effective communication along with its types and tools. It also discusses the significance of communication in conflict resolution and includes a chapter on Drafting covering important points for writing Resume, Business letters, Circulars, and more.

Read More

Table of contents

MODULE I

  1. Introduction to E-Commerce
  2. Electronic-Customer Relationship Management and Supply Chain Management
  3. Digital Payment
  4. Enterprise Resource Planning
  5. New Trends in E-commerce

MODULE II
  1. Basics of Communication
  2. Types of Communication
  3. Tools of Communication
  4. Drafting

Read More