International Marketing
Price: 1100.00 INR
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ISBN:
9780198077022
Publication date:
11/06/2014
Paperback
780 pages
242.0x185.0mm
Price: 1100.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780198077022
Publication date:
11/06/2014
Paperback
780 pages
242.0x185.0mm
International Marketing, Second Edition is an exhaustive textbook designed to cater to the syllabi requirements of management students. Written in a student-friendly style, the book takes a detailed look at the domain of international marketing. This would give readers keen insights into overseas markets. The text provides comprehensive coverage of all the basic aspects of international marketing. Coupled with ample coverage of topics and a wide variety of examples, exhibits, and illustrations, the book goes on to develop managerial acumen in students.
Suitable for: International Marketing, Second Edition is an exhaustive textbook designed to cater to the syllabi requirements of management students.
Rights: World Rights
Description
International Marketing, Second Edition is an exhaustive textbook designed to cater to the syllabi requirements of management students. Written in a student-friendly style, the book takes a detailed look at the domain of international marketing. This would give readers keen insights into overseas markets. The text provides comprehensive coverage of all the basic aspects of international marketing. Coupled with ample coverage of topics and a wide variety of examples, exhibits, and illustrations, the book goes on to develop managerial acumen in students.
Beginning with an overview of international marketing concepts, the book discusses in detail the identification of emerging marketing opportunities, the environment, decision-making processes, and entry mode strategies of international marketing. It further elaborates on advance topics such as product strategy, brand building, pricing decisions, and communication decisions. These are followed by a detailed discussion on various topics of export-import management.
Table of contents
PART I DECISION TO INTERNATIONALIZE
Chapter 1. The Concept of International Marketing
PART II SCANNING INTERNATIONAL MARKETING ENVIRONMENT
Chapter 2. Scanning the International Economic Environment
Chapter 3. World Trade Organization: International Marketing Implications
Chapter 4. International Political and Legal Environment
Chapter 5. International Cultural Environment
PART III MARKET IDENTIFICATION, EVALUATION, AND SELECTION
Chapter 6. International Marketing Research
Chapter 7. Exploring International Trade Opportunities
Chapter 8. Identification, Segmentation, and Targeting of International Markets
PART IV ENTRY MODE DECISIONS
Chapter 9. Entering International Markets
PART V MARKETING MIX DECISIONS
Chapter 10. Product Strategy for International Markets
Chapter 11. Building Brands in International Markets
Chapter 12. Pricing Decisions for International Markets
Chapter 13. International Distribution
Chapter 14. Communication Decisions for International Markets
PART VI EXPORT-IMPORT MANAGEMENT
Chapter 15. Institutional Infrastructure for Export Promotion
Chapter 16. Framework of International Trade Policy
Chapter 17. Export Procedures and Documentation
Chapter 18. Trade Logistics and International Shipping
Chapter 19. Modes of Payment and International Trade Finance
Chapter 20. Managing Risks in International Trade
PART VII CONTEMPORARY ISSUES
Chapter 21. Global E-marketing
Chapter 22. Emerging Issues
Features
- Provides a thorough understanding of the basic concepts of international marketing
- Includes pedagogical features such as exhibits, chapter-end questions and problems, project assignments, key terms, and a recapitulation of the topics covered
- New to This Edition
- Six new chapters on international political and legal environment, international cultural environment, trade logistics and international shipping, modes of payment and international trade finance, managing risks in international trade, and global e-marketing
- New sections such as international logistics, India's international shipping activities, terms of payments in international transactions, types of credit according to methods of payments, availability of credit, WTO compatibility of India's trade finance and insurance schemes, and India's competitiveness and ICT
- Updated cases on Essel Prepack, BRICS, homologation of motor vehicles in international markets, emerging opportunities in international dairy trade and India, identifying international marketing opportunities in medical services, pricing medicines—profits, patents, and poor customers—IOC's internationalization strategy, and building formidable Indian brands in diamond jewellery.
- Online Resources include:
- The following resources are available to support the faculty and students using the text:
- For Faculty
- Instructor's Manual
- PowerPoint Slides
- For Students
- MCQs
- Appendices on export-import related documents
- Flash Cards
Description
International Marketing, Second Edition is an exhaustive textbook designed to cater to the syllabi requirements of management students. Written in a student-friendly style, the book takes a detailed look at the domain of international marketing. This would give readers keen insights into overseas markets. The text provides comprehensive coverage of all the basic aspects of international marketing. Coupled with ample coverage of topics and a wide variety of examples, exhibits, and illustrations, the book goes on to develop managerial acumen in students.
Beginning with an overview of international marketing concepts, the book discusses in detail the identification of emerging marketing opportunities, the environment, decision-making processes, and entry mode strategies of international marketing. It further elaborates on advance topics such as product strategy, brand building, pricing decisions, and communication decisions. These are followed by a detailed discussion on various topics of export-import management.
Read MoreTable of contents
PART I DECISION TO INTERNATIONALIZE
Chapter 1. The Concept of International Marketing
PART II SCANNING INTERNATIONAL MARKETING ENVIRONMENT
Chapter 2. Scanning the International Economic Environment
Chapter 3. World Trade Organization: International Marketing Implications
Chapter 4. International Political and Legal Environment
Chapter 5. International Cultural Environment
PART III MARKET IDENTIFICATION, EVALUATION, AND SELECTION
Chapter 6. International Marketing Research
Chapter 7. Exploring International Trade Opportunities
Chapter 8. Identification, Segmentation, and Targeting of International Markets
PART IV ENTRY MODE DECISIONS
Chapter 9. Entering International Markets
PART V MARKETING MIX DECISIONS
Chapter 10. Product Strategy for International Markets
Chapter 11. Building Brands in International Markets
Chapter 12. Pricing Decisions for International Markets
Chapter 13. International Distribution
Chapter 14. Communication Decisions for International Markets
PART VI EXPORT-IMPORT MANAGEMENT
Chapter 15. Institutional Infrastructure for Export Promotion
Chapter 16. Framework of International Trade Policy
Chapter 17. Export Procedures and Documentation
Chapter 18. Trade Logistics and International Shipping
Chapter 19. Modes of Payment and International Trade Finance
Chapter 20. Managing Risks in International Trade
PART VII CONTEMPORARY ISSUES
Chapter 21. Global E-marketing
Chapter 22. Emerging Issues
