Managing Retailing
Price: 950.00 INR
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ISBN:
9780199488827
Publication date:
15/05/2018
Paperback
528 pages
Price: 950.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780199488827
Publication date:
15/05/2018
Paperback
528 pages
The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases.
Rights: World Rights
Description
The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases.
The text provides a detailed understanding of the current retail scenario in India, and other developing countries in Asia as well as other continents. It goes on to explore shoppers’ behaviours and the phenomenon of shopping, retail store formats, online retailing, store location, category management, and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, and technology in retailing.
With its comprehensive coverage, approach, and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.
Table of contents
- The Domain of Retailing
- Indian Retail Industry
- Retailing in Other Countries
- Understanding Shopping and Shoppers
- Delivering Value through Retail Formats
- Online Retailing
- Deciding Location
- Category Management
- Supply Chain Management
- Retail Buying
- Store Layout and Design
- Retail Marketing Strategy
- Point of Purchase Communication
- Establishing a Pricing Strategy
- Building Store Loyalty
- Technology in Retailing
Features
New to This Edition
- Extensively revised text and up-to-date data
- New chapter on Online Retailing with an overview of the growing online retail industry
- Real-life cases on Bigbasket.com, Samsung Electronics in India, and Hippo on Twitter
- New sections such as foreign direct investment (FDI), private label brands, third party logistics/warehousing, social media marketing, and new in-store technologies and retailing through mobile
Online Resources
For Faculty
- Hints to Concept Review Questions
- PowerPoint Slides
- Teaching Notes
- Multiple Choice Questions
- Additional Readings
- Additional Readings
Description
The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases.
The text provides a detailed understanding of the current retail scenario in India, and other developing countries in Asia as well as other continents. It goes on to explore shoppers’ behaviours and the phenomenon of shopping, retail store formats, online retailing, store location, category management, and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, and technology in retailing.
With its comprehensive coverage, approach, and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.
Read MoreTable of contents
- The Domain of Retailing
- Indian Retail Industry
- Retailing in Other Countries
- Understanding Shopping and Shoppers
- Delivering Value through Retail Formats
- Online Retailing
- Deciding Location
- Category Management
- Supply Chain Management
- Retail Buying
- Store Layout and Design
- Retail Marketing Strategy
- Point of Purchase Communication
- Establishing a Pricing Strategy
- Building Store Loyalty
- Technology in Retailing
