Tourism Marketing
Price: 795.00 INR
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ISBN:
9780198066309
Publication date:
17/09/2010
Paperback
404 pages
240.0x186.0mm
Price: 795.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780198066309
Publication date:
17/09/2010
Paperback
404 pages
240.0x186.0mm
Tourism Marketing is a comprehensive textbook specially designed for students of tourism and hospitality management. It provides a balanced approach to the subject, covering all the key concepts, and is well supported by examples, illustrations, and cases.
Suitable for: Tourism Marketing is a comprehensive textbook specially designed for students of tourism and hospitality management. It provides a balanced approach to the subject, covering all the key concepts, and is well supported by examples, illustrations, and cases.
Rights: World Rights
Description
Tourism Marketing is a comprehensive textbook specially designed for students of tourism and hospitality management. It provides a balanced approach to the subject, covering all the key concepts, and is well supported by examples, illustrations, and cases.
The book begins by introducing the subject of tourism marketing and its related concepts, bringing forth the challenges associated with this field. The book goes on to elaborate on the environment of tourism marketing, market segmentation, targeting, and positioning. Also discussed are the process of tourism marketing, the competitive marketing strategies, and the dynamics of tourism marketing. Separate chapters on tourism product, distribution, pricing, promotion, and people in tourism detail the strategies of promoting products and the various distribution channels. The book concludes with a discussion on the latest developments in the field, including the impact of technology on tourism marketing. Owing to the inclusion of practical applications, the book would also be useful for practising tourism professionals.
Table of contents
Chapter 1. Introduction to Tourism Marketing
Chapter 2. Challenges of Tourism Marketing
Chapter 3. Tourism Marketing Environment and Marketing Mix
Chapter 4. Marketing Management Information System and
Chapter Demand Forecasting
Chapter 5. Tourism Markets and Tourist Behaviour
Chapter 6. Market Segmentation, Targeting, and Positioning
Chapter 7. Tourism Product
Chapter 8. Tourism Distribution
Chapter 9. Tourism Pricing
Chapter 10. Tourism Promotion
Chapter 11. People in Tourism
Chapter 12. Process in Tourism Marketing
Chapter 13. Physical Evidence
Chapter 14. Market Competition and Competitive Tourism Marketing Strategies
Chapter 15. Technology In Tourism Marketing
Chapter 16. Tourism Marketing and Development
Features
- Provides numerous tables and figures to explain the processes involved in tourism marketing, making learning more interesting
- Includes comprehensive case studies at the end of the book, illustrating real-life strategies related to tourism marketing
- Discusses marketing management information system (MMIS) and the various methods of demand forecasting"
Description
Tourism Marketing is a comprehensive textbook specially designed for students of tourism and hospitality management. It provides a balanced approach to the subject, covering all the key concepts, and is well supported by examples, illustrations, and cases.
The book begins by introducing the subject of tourism marketing and its related concepts, bringing forth the challenges associated with this field. The book goes on to elaborate on the environment of tourism marketing, market segmentation, targeting, and positioning. Also discussed are the process of tourism marketing, the competitive marketing strategies, and the dynamics of tourism marketing. Separate chapters on tourism product, distribution, pricing, promotion, and people in tourism detail the strategies of promoting products and the various distribution channels. The book concludes with a discussion on the latest developments in the field, including the impact of technology on tourism marketing. Owing to the inclusion of practical applications, the book would also be useful for practising tourism professionals.
Read MoreTable of contents
Chapter 1. Introduction to Tourism Marketing
Chapter 2. Challenges of Tourism Marketing
Chapter 3. Tourism Marketing Environment and Marketing Mix
Chapter 4. Marketing Management Information System and
Chapter Demand Forecasting
Chapter 5. Tourism Markets and Tourist Behaviour
Chapter 6. Market Segmentation, Targeting, and Positioning
Chapter 7. Tourism Product
Chapter 8. Tourism Distribution
Chapter 9. Tourism Pricing
Chapter 10. Tourism Promotion
Chapter 11. People in Tourism
Chapter 12. Process in Tourism Marketing
Chapter 13. Physical Evidence
Chapter 14. Market Competition and Competitive Tourism Marketing Strategies
Chapter 15. Technology In Tourism Marketing
Chapter 16. Tourism Marketing and Development
