Video Culture in India
The Analog Era
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ISBN:
9780198913221
Publication date:
01/08/2024
Hardback
240 pages
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780198913221
Publication date:
01/08/2024
Hardback
240 pages
Ishita Tiwary
Video Culture in India: The Analog Era narrates the history of video technology in India since its introduction in the 1980s, locating the moment within the country's socio-political context. It aims to provide a comprehensive understanding of video technology in post-1980s India: one that speaks to its global history and context and fills the lacunae in the existing literature of the field.
Rights: World Rights
Ishita Tiwary
Description
Media plays a significant role in reshaping, restructuring, and recalibrating the existing understandings of society and politics, giving birth to new cultural forms. Video, as a medium, captures not only real-time events but also the ethos of a milieu. Video Culture in India: The Analog Era narrates the history of video technology in India since its introduction in the 1980s, locating the moment within the country's socio-political context. It aims to provide a comprehensive understanding of video technology in post-1980s India: one that speaks to its global history and context and fills the lacunae in the existing literature of the field. The monograph draws on diverse oral histories, discarded tapes, and forgotten archives to unravel the history of analog video in India. Specifically, it looks at the widespread popularity of the marriage video, the little-known history of the video-film, the intensity associated with the video-news magazine, and the explosive imagination attached to the religious video. Analysing the multi-dimensionality of video provides the context for a better understanding of the proliferation of video culture in contemporary sites such as television news channels, digital photography, WhatsApp videos, and streaming. As the first full-length study of analog video production and circulation in India, this book invokes the forgotten video era in India.
About the author:
Ishita Tiwary
Table of contents
Introduction: Video Modernities
Chapter 1:Screening Conjugality: The Affective Infrastructure of the Marriage Video
Chapter 2:Video as Intimacy: A Biography of Hiba
Chapter 3:Unsettling News: Newstrack and the Video Event
Chapter 4:The Afterlives of the Video Pravachana: The Cult of Rajneeshees
Afterword: The Future Is Nostalgic
Ishita Tiwary
Ishita Tiwary
Review
"In a highly enjoyable, innovative, and insightful book, Video Culture in India, Ishita Tiwary examines the video revolution in India and the radical new possibilities it opened up. Locating the arrival of video technology within India's socio-political context, the book illustrates how video recorders innovated new distribution infrastructures, new spaces of exhibition, and new media genres for Indian audiences. Blending entertaining detail with scholarly precision, Tiwary decisively shows how video was a revolution in aesthetics and grassroots media and, ultimately, a cultural force that reshaped the media landscape in India." - Brian Larkin, Professor of Anthropology and Co-Director, Society of Fellows and Heyman Center for the Humanities, Columbia University
"In an era defined by digital screens and streaming video, it is easy to forget the transformative impact of analog video in postcolonial media cultures. Drawing on an impressive range of archival sources, trade materials, and interviews, Ishita Tiwary offers a compelling analysis of the cultural life of an influential but largely neglected media form in 1980s India. Imaginative and accessible, this book makes vital contributions to film and media studies. " - Aswin Punathambekar, Professor of Communication, Annenberg School for Communication, University of Pennsylvania, and Director, Center for Advanced Research in Global Communication (CARGC)
Description
Media plays a significant role in reshaping, restructuring, and recalibrating the existing understandings of society and politics, giving birth to new cultural forms. Video, as a medium, captures not only real-time events but also the ethos of a milieu. Video Culture in India: The Analog Era narrates the history of video technology in India since its introduction in the 1980s, locating the moment within the country's socio-political context. It aims to provide a comprehensive understanding of video technology in post-1980s India: one that speaks to its global history and context and fills the lacunae in the existing literature of the field. The monograph draws on diverse oral histories, discarded tapes, and forgotten archives to unravel the history of analog video in India. Specifically, it looks at the widespread popularity of the marriage video, the little-known history of the video-film, the intensity associated with the video-news magazine, and the explosive imagination attached to the religious video. Analysing the multi-dimensionality of video provides the context for a better understanding of the proliferation of video culture in contemporary sites such as television news channels, digital photography, WhatsApp videos, and streaming. As the first full-length study of analog video production and circulation in India, this book invokes the forgotten video era in India.
About the author:
Reviews
"In a highly enjoyable, innovative, and insightful book, Video Culture in India, Ishita Tiwary examines the video revolution in India and the radical new possibilities it opened up. Locating the arrival of video technology within India's socio-political context, the book illustrates how video recorders innovated new distribution infrastructures, new spaces of exhibition, and new media genres for Indian audiences. Blending entertaining detail with scholarly precision, Tiwary decisively shows how video was a revolution in aesthetics and grassroots media and, ultimately, a cultural force that reshaped the media landscape in India." - Brian Larkin, Professor of Anthropology and Co-Director, Society of Fellows and Heyman Center for the Humanities, Columbia University
"In an era defined by digital screens and streaming video, it is easy to forget the transformative impact of analog video in postcolonial media cultures. Drawing on an impressive range of archival sources, trade materials, and interviews, Ishita Tiwary offers a compelling analysis of the cultural life of an influential but largely neglected media form in 1980s India. Imaginative and accessible, this book makes vital contributions to film and media studies. " - Aswin Punathambekar, Professor of Communication, Annenberg School for Communication, University of Pennsylvania, and Director, Center for Advanced Research in Global Communication (CARGC)
Read MoreTable of contents
Introduction: Video Modernities
Chapter 1:Screening Conjugality: The Affective Infrastructure of the Marriage Video
Chapter 2:Video as Intimacy: A Biography of Hiba
Chapter 3:Unsettling News: Newstrack and the Video Event
Chapter 4:The Afterlives of the Video Pravachana: The Cult of Rajneeshees
Afterword: The Future Is Nostalgic
